Effective date: 1 November 2025

Who We Are

Longevity Simplified (the “Site”) is an information website focused on longevity and healthy living. We are operated by an individual based in the UK.

Website: https://www.longevity-simplified.com/

Contact: Please use our contact form.

What Data We Collect

• Newsletter sign-ups (MailerLite): name (optional) and email address.
• Contact form submissions: the information you submit (e.g., your name and message).
• Comments (if enabled): comment content, name, email, IP address, and browser user agent to help spam detection.
• Technical data & cookies: IP address, device/browser info, pages visited, and similar analytics data (see “Cookies & Analytics”).
• Embedded content: pages may include embedded content (e.g., YouTube). Embedded content behaves as if you visited the other site and may collect data per their policies.
• Security logs: we may process IPs and request details to protect the site from attacks and spam.

Why We Use Your Data (Legal Bases)

• Consent: sending newsletters and marketing via email (you can withdraw any time by unsubscribing).
• Legitimate interests: running and improving the Site (e.g., responding to contact requests, keeping the Site secure, measuring basic usage with consented analytics).
• Legal obligation: retaining records where required by law.

How We Use Your Data

• To send you our newsletter and free resources (if you opt in).
• To respond to your messages via the contact form.
• To operate, maintain, and secure the Site (including preventing fraud and abuse).
• To understand Site performance and improve content.

Cookies & Analytics

We use cookies and similar technologies to run the Site and (with your consent) to measure usage.

• Consent banner: Our cookie banner lets you accept, reject, or customise categories (e.g., analytics). Your preferences can be changed at any time.
• Google Analytics (GA4): If you consent to analytics cookies, Google Analytics collects pseudonymous usage data (e.g., pages visited, device info, approximate location). Google may process data on servers outside the UK/EU. We use IP anonymisation where available and rely on consent for analytics cookies.
• Essential cookies: WordPress may set cookies that are necessary for basic functionality (e.g., login/session, comment convenience). These cannot be switched off in our systems.

Email & Marketing (MailerLite)

We use MailerLite to manage our email list and send newsletters. When you subscribe, MailerLite processes your email address (and any optional details you provide) to deliver emails and measure engagement (e.g., opens/clicks). You can unsubscribe at any time using the link in any email.

Data Sharing & Processors

We share data with trusted providers (“processors”) to operate the Site. These partners process data on our behalf under appropriate data protection terms.

• Hosting & CDN: Our web host and content delivery providers store the Site and serve content.
• Email service: MailerLite manages our newsletter and related email analytics.
• Analytics: Google Analytics (with your consent) provides usage metrics.
• Security & anti-spam: Tools that help detect malicious activity and spam may process IPs and request details.

We do not sell your personal data.

International Transfers

Some processors (e.g., Google) may process data outside the UK/EEA. When this happens, we rely on lawful transfer mechanisms such as the UK International Data Transfer Addendum, EU Standard Contractual Clauses, or other applicable safeguards.

How Long We Keep Your Data

• Newsletter data: retained while you remain subscribed. We delete or anonymise after you unsubscribe, subject to legal requirements.
• Contact form messages: retained as long as needed to handle your request and for a reasonable period for audit/security.
• Comments: kept indefinitely to maintain discussion history unless you request removal (where applicable).
• Security logs: kept for a limited time, typically up to 90 days, unless required longer for investigation.

Your Rights (UK GDPR)

You have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Delete your data (in certain cases)
• Restrict or object to processing (in certain cases)
• Data portability (receive a copy in a common format)
• Withdraw consent at any time (for email marketing)

To exercise your rights, please use our contact form. We will respond within one month where required by law.

Children’s Privacy

Our content is aimed at adults. We do not knowingly collect personal data from children under 13. If you believe a child has provided data, please contact us so we can delete it.

Security

We use technical and organisational measures to protect your data (e.g., HTTPS/SSL, access controls, security monitoring). However, no method of transmission or storage is 100% secure.

Third-Party Links

Our Site may contain links to other websites. We are not responsible for their content or privacy practices. Please review their policies.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated “Effective date.”

How to Contact Us

For privacy questions or requests, please use our contact form.